Our process - How we work
We build tools that strengthen workers' positions by understanding their expertise, iterating with their feedback, and measuring success through autonomy rather than exploitation.

Discover
We start by listening to how experienced workers actually think through their work. Rather than forcing rigid step-by-step procedures, we understand that expertise is built on heuristics, judgment calls, and contextual rules.
Traditional vendors try to map everything into flowcharts, but real work isn't that simple. We speak directly with the people doing the work to understand their mental models and the exceptions that make them experts.
Our goal is to identify where AI can handle the routine data gathering and assembly work, leaving experts free to apply their judgment to the decisions that actually require human insight.
Included in this phase
- Expert knowledge interviews
- Heuristic mapping sessions
- Exception scenario analysis
- Context pattern identification
- Quick prototype validation
- Expert feedback loops

Build
We build iteratively, starting with the smallest possible solution that provides immediate value. Rather than grand roadmaps, we focus on measurable improvements to workers' daily experience.
Our development process respects expert knowledge by building tools that adapt to how people actually work, not forcing them to change their proven approaches. We validate each iteration with the people who will actually use it.
Transparency is key—workers see progress regularly and provide feedback that directly shapes development priorities. No black boxes, no surprises, just steady progress toward tools that genuinely make work better.

Deliver
Trust your people
True success means knowledge workers—whether employees, contractors, or freelancers—gain genuine autonomy, not just efficiency that gets exploited. We're the "no manager" platform that measures outcomes without surveilling how people spend their time.
Our autonomy metrics focus on boundary violations: unwanted off-hours usage and whether quality outcomes are being achieved within reasonable timeframes. High performers who choose to excel for their careers are supported, not penalized.
If quality and delivery remain strong while forced overtime drops, that's success for everyone. If clients or employers start demanding more output just because tasks got faster, our metrics flag that as exploitationrather than progress.
Included in this phase
- Outcome-Based Analytics. Track delivery quality and completeness without surveilling worker behavior— clients get the results they need without micromanaging how time is used.
- Boundary Protection Metrics. Monitor off-hours usage patterns to detect when efficiency gains are being exploited rather than benefiting workers' personal time.
- Data Independence. Complete data portability with no vendor lock-in—you can export everything and integrate with other systems.
Our principles - Building with purpose and accountability
Every tool we build is designed to strengthen workers' positions and respect their expertise. We measure success by the autonomy and satisfaction of the people who use our products.
- Worker-Centric. We design every feature from the worker's perspective first. If it doesn't make someone's job easier or more fulfilling, we don't build it.
- Transparent. Our development process is open to client feedback at every step. You see exactly what we're building and why we're building it that way.
- Evidence-Based. We use lean analytics to validate every assumption with real usage data. No feature gets built without clear evidence it will improve working conditions.
- Privacy-Respecting. We measure results and respect for boundaries, never monitoring individual behavior or surveilling how people spend their time.
- Vendor-Independent. Complete data portability means you're never locked in. Export your data, integrate with other systems, or leave entirely—your choice.
- Humanist. We reject artificial general intelligence and transhumanist fantasies. We build focused tools that facilitate human judgment, not replace it.
Tell us about your project
Our locations
- Moncton
New Brunswick, Canada - Calgary
Alberta, Canada - Toronto
Ontario, Canada - Lisbon
Portugal - Barcelona
Spain